Puppy Eyeliner - The Hottest Beauty Staple of 2023

Welcome to the world of beauty, where trends come and go, making way for new and exciting styles. In 2023, the beauty industry is buzzing with a fresh trend that has taken the world by storm - puppy eyeliner. As a product manager, marketing, and management expert in the beauty industry, I am here to guide you through this captivating trend.

In this blog, we will explore what puppy eyeliner is, why it has gained immense popularity, and how you can achieve the perfect puppy eyeliner look. So, let's dive in!

What is Puppy Eyeliner?

Puppy eyeliner is a makeup technique that involves drawing a soft, subtle flick at the outer corner of the eye, mimicking the innocent and adorable look of a puppy's eyes. This technique focuses on creating a lifted and elongated appearance, enhancing the natural shape of the eye. Unlike traditional winged eyeliner, which is sharp and angular, puppy eyeliner offers a more youthful and playful effect.


Why is Puppy Eyeliner So Popular in 2023?

Embracing Natural Beauty

In recent years, the beauty industry has shifted its focus towards celebrating and enhancing natural features. Puppy eyeliner aligns perfectly with this movement, allowing individuals to enhance their eyes while maintaining a soft and effortless look.


Puppy eyeliner is incredibly versatile and suits various eye shapes and sizes. Whether you have almond-shaped, round, or hooded eyes, this technique can be adapted to suit your unique features, making it accessible to a wide range of beauty enthusiasts.

Youthful and Playful Aesthetic

In an era where people are seeking ways to appear more vibrant and youthful, puppy eyeliner offers a fresh take on eye makeup. It adds a touch of innocence and playfulness to one's overall look, making it an ideal choice for both everyday wear and special occasions.


How to Achieve the Perfect Puppy Eyeliner Look

Now that we understand the essence of puppy eyeliner and its popularity, let's delve into the step-by-step process of achieving this coveted look:


Step 1: Prepare Your Canvas

Start by cleansing and moisturizing your face. Ensure your eyelids are free from any oil or residue, as this will help the eyeliner adhere better.


Step 2: Prime the Eyes

Apply a thin layer of eyeshadow primer to create a smooth and even base. This will help your eyeliner stay in place throughout the day.


Step 3: Define the Eyes

Using a soft pencil eyeliner in a shade that complements your eye color, gently line your upper lash line. Begin from the inner corner, gradually thickening the line towards the outer corner.


Step 4: Create the Flick

To achieve the puppy eyeliner effect, extend the line slightly past the outer corner of your eye. Instead of a sharp angle, create a soft flick by curving the line upwards, mimicking the shape of a puppy's eye.


Step 5: Soften and Blend

Using a small angled brush or a cotton swab, gently smudge the flick to soften any harsh lines. This will create a more seamless transition between the eyeliner and your eyeshadow.


Step 6: Finishing Touches

To complete the look, curl your lashes and apply mascara to add volume and length. Optionally, you can also apply a light eyeshadow shade on your lids for added dimension.



Puppy eyeliner has undoubtedly made its mark as the must-have beauty trend of 2023. Its ability to enhance natural beauty, versatility, and youthful aesthetic have made it a favorite among beauty enthusiasts worldwide. By following the step-by-step guide provided, you can effortlessly achieve the perfect puppy eyeliner look that will make your eyes shine with innocence and playfulness. Embrace this trend, experiment with different styles, and let your eyes do the talking!

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